Good to Great: What Truly Exceptional Leaders Do Differently featured image

Good to Great: What Truly Exceptional Leaders Do Differently

By: Jerry Rutter

~ 4 minute read

So, you want to talk about leadership.
Not management. Not authority. Not the “I have a title and a corner office” delusion.
Real leadership.

Let’s set the stage first: Leadership isn’t about you. It’s about outcomes — and how you achieve them through other people. You’re not the hero. Your team is.

Before we get into all the sexy behaviors and coachable moments, let’s check something real quick: Do you fundamentally believe that your leadership effectiveness = your team’s performance? If your answer is anything less than a hard “YES,” do not pass go. Do not collect $200. Start there. 

Because if you can’t tie your personal success directly to how your people perform, everything else you’re about to read will bounce off you like a motivational speech at a mandatory HR seminar.

Still here? Good. That means you graduated from Hard Knock University (or at least enrolled) where leadership isn’t learned in theory but through mistakes, failures, and real-world experience. Welcome to the club.

Now, let’s dig into the leadership clichés we love to throw around… and the real skills that actually separate the good from the great.

 

Leadership Clichés… and the Real Skills Behind Them

“Listening is Leading.”

Real Skill: Active, Present Listening (Not Autobiographical Listening)

Why It Matters: Builds trust, uncovers true motivators, prevents assumptions.

When you actually listen (and I mean really listen, not mentally rehearsing your TED Talk while they speak), you get higher team engagement, smarter decision-making, and a lot fewer “Wow, I didn’t see that coming” disasters.

People want to feel heard, not endured. When they are, they lean in, stay loyal, and (get this) do better work. You also stop making assumptions and start empowering your team.

How to Apply It:

  • The 80/20 Rule. They talk 80%, you talk 20%. Resist the itch to jump in with “That reminds me of the time…”
  • Ask real questions. The kind you don’t already know the answer to. 
  • Stay present. If you catch yourself mentally shopping for avocados or composing an email, you’re not listening. Get back in the room.

 

“Clarity is Kindness.”

Real Skill: Creating and Reinforcing Clarity (Even When It’s Tedious)

Why It Matters: Your team can’t execute what they don’t understand. Assumptions kill momentum.

With clarity, you get strong alignment. You see lightning-fast execution. Plus, fewer “uhhh… what was the goal again?” moments. When people know exactly what “winning” looks like, they sprint toward it. When they don’t, you get passive-aggressive Slack messages and a lot of interpretive dance masquerading as progress. When leaders create clarity, the outcome is higher team confidence and autonomy.

How to Apply It:

  • Simplify your messaging. Today’s attention spans are shorter than ever and distractions are everywhere. Keep the message simple and straightforward.
  • Confirm understanding. Don’t just “get it, got it, good”. Make them say it back to you. Yes, it feels awkward. Do it anyway.
  • Repeat yourself. If you’re not tired of hearing yourself talk about the priority and pointing north, they haven’t heard it enough.

“Your People Are Your Greatest Asset.”

Real Skill: Curiosity About People’s Strengths, Motivators, and Blind Spots

Why It Matters: You can’t maximize potential if you don’t know what drives it — or what’s blocking it.

When you get curious (not judgmental), that’s true leadership. With curiosity, you unleash better individual performance, keep your top performers from ghosting you for a better offer, and create coaching moments that actually change behavior —not just kill 30 minutes on a calendar.

How to Apply It:

  • Have real 1:1s. Weekly meetings that focus on what lights them up and where they want to grow, not just status updates.
  • Pay attention. Notice what work gives them energy versus what sucks it out of them faster than Monday morning meetings. Find ways to minimize what’s draining and maximize what’s invigorating.
  • Assign work strategically. Match people’s natural strengths to the outcomes you need.

“Lead by Example.”

Real Skill: Consistent, Adaptable Behavior That Reflects Shared Goals

Why It Matters: People don’t follow what you say. They follow what you do. Especially when you’re stressed.

When your actions mirror the team’s goals, you create accountability without babysitting. You build a culture where ownership is the norm, not an occasional accident. You become someone people trust, especially during moments of uncertainty, change, or panic. Say goodbye to micromanaging and say hello to stepping up.

How to Apply It:

  • Walk the talk. Align your actions tightly to team goals. No secret exceptions.
  • Adapt your style. Different horses for different courses. What worked for Team A might crash and burn with Team B. Check back in on your self-awareness and adapt to who you’re leading (and what you’re trying to achieve together).
  • Own your screwups. Fast, publicly, and with humility. Nothing builds trust faster than “Hey, I messed that up. Here’s what I’m doing about it.”

“It’s Not About You.”

Real Skill: Coaching Without Making It About Your Experience or Ego

Why It Matters: Leaders exist to empower others, not showcase their own competence.

When you coach instead of perform, your team builds actual critical thinking skills. You stop being a vending machine for answers. Both micromanaging and co-dependency drop. Trust and resilience increase due to psychological safety. And you spend less time answering questions like “Should I use blue font or green font?” because people can actually think for themselves.

How to Apply It:

  • Stop giving answers. Start giving better questions.
  • Let them struggle. Growth happens there. Stop robbing them of it.
  • Measure your success by their growth. Not by your own air time.

Turning Insight into Action

Here’s the deal: Good leaders manage.
Great leaders inspire, connect, and multiply their impact through others.

And no, none of this is optional anymore. These aren’t “bonus skills” — they are the core survival tools of leadership in a world where change is faster, expectations are higher, and attention spans shorter.

Your real legacy isn’t what you do. It’s what you enable.

If you’re feeling overwhelmed? Good. That’s healthy. Leadership evolution isn’t a weekend project. It’s a daily grind of tiny, intentional choices that stack up over time.

Here’s where to start:

  • Pick one skill — maybe Listening, maybe Clarity — and model the hell out of it.
  • Coach one layer deeper: Start demanding these same shifts from your senior leaders and managers.
  • Track the micro-moments: Not the grand slams. The better conversations, the sharper alignments, the moments when someone surprised you with their initiative.

Because leadership isn’t a TED Talk you give once. It’s a contact sport. Every day. Every decision. Every conversation where you choose curiosity over control, presence over performance, progress over perfection.

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Jerry Rutter

Unique blend of Sales, HR, Kaizen, and improv skills, Jerry excels in building high-performing teams. A family camper and chicken farmer, he's dedicated to making workplaces joyous and effective.