Customer Focused Selling

Make selling easier and more effective

Effective sales skills are critical to the success of CP Skin Health Group. A skilled salesperson can turn even the most skeptical Skin Care Professional into a loyal advocate of the brand. The ability to connect with people, build relationships, and sell thru is like a superpower that can transform your success from “doing-OK-considering-I’m-selling-with-headwinds” to becoming a valued resource by Skin Care Professionals (all while exceeding your sales goals, of course).

But it is not enough to just “be good” at pursuing sell thru opportunities. It’s critical for any person in any sales to transform themselves by getting into “the world” of their customer using the Customer Focused Selling methodology.

  • Connect faster with Skin Care Professionals

  • Exceed your sales goals

  • Become known for your ability to help Skin Care Professionals for decades to come

On October 11th & 12th, you will…

  • Understand where you’re naturally good at selling and where to skill up
  • Learn how to connect with Skin Care Professionals by getting into “their world” through the art of investigative questions and presentation techniques
  • Drive personal sales growth by increasing predictability, improving confidence, and creating accountability
Add to My Calendar

Best Sales training and trainer I’ve had! Valuable, relevant, and enlightening.

– Customer Focused Selling Attendee

Great training. I feel like this was perfect.

– CP Skin Health professional

The verbal agenda will help me to lead the conversation better. [I also learned] how to ask more direct questions to close the deal.

– CP Skin Health professional

I found it so helpful to get the skills to connect with other personality types to conduct business successfully.

– CP Skin Health professional

Course Overview:

Just like products available in the CP Skin Health Group offering, the Customer Focused Selling process is scientifically proven to help sales people make more sales with less effort. Review the CP Skin Health Group sales training journey you’ll go on over the course of this two day workshop.

  • Understanding your own selling style so that you can improve your sales performance and become more effective when engaging with Skin Care Professionals
  • Set the stage for a productive and long-lasting relationship that benefits both you and the Skin Care Professional by learning how to open in a way that builds trust and credibility (spoiler alert: by using their preferred communication style, not yours!)
  • Increase the likelihood of a sale by understanding the unique preferences and behaviors of each Skin Care Professional, you can tailor your sales approach to meet their specific needs
  • Examine the four types of buying styles and how you can apply techniques to connect in a way that is natural for the Skin Care Professional.
  • Learn how to do a proper “Investigate” and ask the right questions of the Skin Care Professional to identify decision-making motivations
  •  Examine the best way to articulate value with the “present” phase of the Customer Focused Selling process so that the Skin Care Professional nods right along with you
  • Learn how to describe the value of the products and services in a way that the Skin Care Professional not only understands, but LOVES
  • Practice presenting material according to the Skin Care Professional’s viewpoint, not yours (are you seeing a theme here?)
  • Learn how to overcome objections using your Skin Care Professional’s unique behavioral and motivation preferences – gain agreement and get more “yes!”
  • Move into the “Positioning” phase with best practices that enable you to expand your results, nurture your relationships, and gain referrals for more network
  • Your elementary school teacher was right, practice does make perfect! So you will practice the old, new, and refurbished skills in this safe, educational environment so you can get out into the real world and create win-wins (we’re rooting for you the whole time!)

What to Expect During the Workshop

You will focus exclusively on your challenges and needs while building and practicing new sales skills. The program uses your experiences and opportunities as the case study, so you apply the learning in real-time.

You can expect high impact learning based on your real life in the workplace. You’ll learn to understand your role as a sales expert and someone who is focused on the Skin Care Professional’s outcomes. Expect exercises and materials based on your day-to-day challenges.

You’ll receive actionable feedback on areas of strength & development to enhance your sales impact. You’ll obtain directly and immediately applicable tools and skills. You’ll walk away with the ability to develop goals, prioritize specific aspects of sales conversations, and get improved results.

What to Expect After the Workshop

After the course, you will begin applying the new skills and methodology learned to your daily activities immediately. You are strongly encouraged to check in with your leader to discuss what you’ve learned, what you are applying, and where you would like to focus.

A follow-up session for the cohort will be scheduled, to refresh key concepts on learnings and share best practices with your peers. You will also be asked to take the assessments again, so that we can collect data on what was most valuable during the program, and how the skills are being applied.

Location: 

CP Skin Health Group Training Center

4110 N Scottsdale Rd, Suite 300

Date & tIME

October 11th & 12th, 8:00AM-4:00PM